Product privacy management is crucial in today’s privacy landscape, where software products such as websites and apps pose the most significant privacy risks. Despite this, privacy teams often lack visibility into product privacy. A study by Privado in 2024 revealed that 75% of the top websites in the US and Europe were not privacy compliant due to sharing personal data without proper consent. The same issue exists with mobile apps.
Privacy teams rely on manual assessments and trust-based processes to mitigate risks in products. However, with the increasing regulations, enforcement actions, and consumer expectations worldwide, evidence-based privacy solutions are needed. This is where product privacy management comes in.
Product privacy management involves monitoring how user-facing and backend software products process personal data. By doing so, companies can create complete data maps, proactively remediate privacy risks, and generate accurate compliance reporting. This practice, known as product privacy management, enables comprehensive and continuous privacy governance across an organization.
Key capabilities of best-in-class product privacy management solutions include dynamic data maps, consent monitoring, auto-risk discovery, smart assessments, developer tool integrations, and more. These solutions help companies achieve complete data mapping coverage, real-time data flow visibility, continuous privacy risk governance, data security preservation, and rapid time to value.
Implementing product privacy management solutions does not require any technical implementation for scanning live websites and apps. Code scanning for digital products involves integrating with source code management tools. These solutions help organizations maintain compliance with regulations like GDPR, CPRA, and more by preventing risks related to data collection, usage, sharing, and storage.
Overall, product privacy management is essential for mitigating privacy risks at scale, increasing efficiency, saving resources, accelerating software development, and ensuring compliance with privacy regulations. By leveraging product privacy management solutions, companies can build trust with stakeholders, customers, and ensure their privacy promises are upheld.
