Hey there, as the world of data sharing restrictions continues to evolve, Privado is stepping up its game to provide even more visibility into data sharing.
We’re thrilled to unveil Privado’s latest feature that allows you to monitor personal data flows from tag managers and customer data platforms (CDPs).
In the past, Privado was able to map data to all third parties, including tag managers and CDPs, but there was a gap in monitoring data sent from these tools to other third parties.
Tag managers and CDPs play a crucial role in collecting various personal data from websites and apps. Marketing teams rely on these tools to send specific data to their marketing partners to analyze and enhance performance.
Now, with Privado’s enhanced visibility, privacy teams can proactively prevent any non-compliant data sharing from tag managers and CDPs that may have slipped under the radar before. Instead of just showing which tag managers and CDPs are receiving data, Privado can now identify all third parties receiving data from these tools and which specific data elements are being shared.
Keeping Up with Data Sharing Restrictions
In today’s landscape, it’s more important than ever to have full visibility into personal data sharing and robust digital tracking governance to comply with the ever-growing privacy regulations, especially in the US.
With the enforcement of the CPRA amendment to CCPA kicking in come February 2024, companies with California users are now required to adhere to the “do not sell or share” rule. This means companies cannot sell or share personal data without disclosing this to users and giving them the option to opt-out.
In Washington state, enforcement for the My Health My Data Act (MHMDA) began in March 2024, mandating opt-in consent before collecting any personal health data, let alone sharing it. Additionally, the US federal government has been cracking down on personal health data sharing with over eight fines issued for FTC and HIPAA violations since 2022.
GDPR remains one of the strictest data sharing regulations, requiring companies to obtain user consent before collecting any personal data.
To stay compliant, privacy teams must continuously monitor all personal data shared with third parties through pixels, tag managers, CDPs, and backend systems.
Why Enhanced Tag Manager Visibility Matters
Tag managers are essential for marketing teams to measure and enhance web and app marketing performance across multiple partners. These tools streamline processes, increase data granularity, and facilitate partnerships for advertising purposes.
Without tag managers, marketing teams would have to rely on their engineering team to implement individual pixels or SDKs for each partner, hindering performance measurement. Tag managers, pixels, and SDKs automatically collect personal data like cookie IDs, device IDs, emails, IP addresses, and more to track marketing performance.
By integrating privacy code scanning with tag managers, any non-compliant data sharing can be flagged as soon as changes are made.
Why Enhanced CDP Visibility Matters
Customer data platforms (CDPs) serve as centralized databases for managing customer data and sharing select information with marketing partners to improve campaigns. While less common than tag managers, visibility into data sharing from CDPs is crucial for privacy teams.
CDPs primarily collect, organize, and share personal data internally. However, if personal data is shared with marketing partners for audience segmentation, privacy teams need backend data sharing coverage to monitor and mitigate risks.
How Privado Enhances Governance
Privado’s privacy code scanning technology creates data maps by scanning website, app, and backend systems code. Integrations with tag managers like Google Tag Manager and CDPs like Segment and Hightouch provide comprehensive coverage of data flows.
By enabling full visibility into tag managers and CDPs, Privado helps scale privacy governance across engineering and marketing teams, ensuring compliance with data sharing regulations.
Ready to Get Started?
Integrate Privado with your tag manager and CDP to enhance your data sharing visibility and governance. Reach out to your Privado customer success manager for integration setup.
