Most websites in the US and Europe have consent banners to comply with web privacy laws, but a majority are still not privacy compliant. The reason for this is that consent management platforms (CMPs) are effective for setting up banners, but they lack visibility and controls to prevent compliance risks. Companies must manually audit websites and apps to avoid privacy lawsuits for violating laws like GDPR, CCPA, CIPA, VPPA, etc. The risk of CIPA lawsuits in the US has increased, with many businesses affected. Enforcement has also increased for CCPA and VPPA, leading to fines for non-compliance.
In Europe, regulators are cracking down on data sharing that doesn’t comply with GDPR. With privacy enforcement on the rise and new state privacy laws in the US, companies are at risk of privacy violations if they don’t monitor consent and data flows on their websites and apps. This is challenging since most websites are filled with third-party trackers, and CMPs can’t verify privacy requirements.
To address this challenge, companies are using privacy operations teams or consultants to manually test websites and apps for compliance. However, this process is time-consuming and unreliable. To scale privacy compliance, automated solutions like Privado.ai’s Web Auditor and App Auditor are needed to scan live websites and apps for consent and data flows.
CMPs are essential for managing consent banners, but they can’t ensure compliance. They lack the capabilities to identify privacy risks based on consent and data sharing. CMPs require constant manual configuration to maintain compliance, and non-compliance can occur if they aren’t updated when websites or apps are changed. This is a problem as companies have multiple websites and apps that are frequently updated.
To automate CMP audits and eliminate privacy risks, live product scanning can monitor data flows and assess risks in real-time. This involves simulating user behavior, recording data flow activity, and identifying risks based on privacy requirements. Privado.ai offers comprehensive live product scanning solutions to ensure complete privacy compliance in all locations.
Live product scanning can monitor consent banners, cookies, pixels, scripts, and SDKs to ensure compliance. It can run compliance checks for each privacy requirement and immediately notify the privacy team of any risks. Risks can be linked to code-based evidence for faster resolution, and regular scans can be scheduled across all websites and apps. With Privado.ai, companies can ensure their websites and apps are privacy compliant and avoid legal risks.
