Welcome to the Bridge Privacy Summit 2025!
Hey there, privacy enthusiasts! Today, we’re diving deep into the world of AdTech privacy violations, a hot topic that’s been causing quite a stir in the U.S. legal landscape. With the ever-evolving laws and regulations targeting data brokers, geolocation tracking, and health data, companies are facing a major overhaul in how they approach data-sharing with their marketing partners.
Meet Our Panel of Experts:
- 🔒 Andrea Wheeler – Senior Privacy Operations Manager, Quantcast
- 🔒 Rowena Lam – Sr. Director of Product, Privacy, and Data, IAB
- 🔒 Daniel Goldberg – Partner, Privacy & Security Attorney, FKKS
- 🔒 Raashee Gupta Erry – Advisor & Consultant, Lucid Privacy
Exploring Data Sharing Risks:
So, what are the top data sharing risks keeping privacy professionals up at night? Andrea sheds light on three key areas of concern:
Precise Geolocation Tracking:
When it comes to tracking precise geolocation data, Andrea emphasizes the importance of explicit opt-in requirements to comply with the slew of state laws governing this sensitive information.
Health Data Under the Spotlight:
Health data has emerged as a critical focus area under new state laws, with explicit opt-in mandates and heightened enforcement measures.
Expanding Definitions in Data Broker Laws:
Daniel delves into the expansive nature of data broker laws, highlighting the broad scope of what constitutes a data broker and the implications for data sharing practices.
Peering into the Future of Privacy Enforcement:
Enforcement trends mirror legislative developments, with a spotlight on health data, location tracking, and age-based privacy laws. Daniel provides insights into current enforcement actions and upcoming regulatory shifts.
Navigating Privacy Compliance Challenges:
Rowena uncovers the technical hurdles companies face in retrofitting marketing tools for privacy compliance, emphasizing the need for standardized mechanisms and granular controls.
Proactive Privacy Risk Management:
Raashee outlines a proactive approach to managing privacy risks in AdTech partnerships, focusing on real-time monitoring, ongoing vigilance, and strategic vendor curation.
Insights on Privacy Impact Assessments (PIAs):
Are PIAs a must-have for every AdTech company? Daniel clarifies the scenarios where PIAs are recommended and underscores the importance of documenting assessments for regulatory compliance.
Collaborating for Privacy Excellence:
Andrea and Rowena advocate for early integration of privacy considerations in business and product development, stressing the importance of cross-functional collaboration for building privacy-centric solutions.
Anticipating Future Privacy Trends:
As the regulatory landscape evolves, Andrea and Daniel provide insights into the shifting focus of enforcement from federal to state levels, hinting at what’s on the horizon for privacy compliance.
Explore the Full Discussion:
