We are thrilled to share some exciting news with you – our integration with Segment has just expanded Privado’s visibility and governance to include all personal data shared from Segment!
Up until now, Privado has been mapping data to all third parties, including customer data platforms (CDPs) like Segment. However, data sent from Segment to other third parties was not previously covered.
Segment, the leading CDP, is helping over 20,000 companies harness first-party customer data. CDPs like Segment collect various types of personal data from websites, apps, third parties, and backend systems. They are commonly used by marketing teams to send personal data to marketing partners for retargeting audiences and improved measurement.
With Privado’s enhanced visibility, privacy teams can now proactively prevent any non-compliant data sharing from Segment. Instead of just showing what data is sent to Segment, Privado now identifies all third parties receiving data from Segment and which specific data elements are being shared.
Our integration with Segment adds visibility and governance for all personal data shared through Segment. Privado’s core privacy code scanning technology scans the code that operates your websites, apps, and backend systems to build dynamic data maps. While CDPs like Segment are implemented in the code of a website or app, Privado has previously identified these tools as third parties and tracked the data elements they receive.
By connecting directly with Segment, Privado can provide a full lineage for personal data collected and shared by Segment. This integration ensures that all outward data flows from Segment are synced with Privado, adding additional third parties to Privado’s data inventory and updating all data flows.
If you’re ready to improve your data sharing visibility and governance, integrate Privado with Segment today. Reach out to your Privado customer success manager to learn more about setting up the integration.
With Privado, you can scale privacy governance across your engineering and marketing teams, ensuring that your data flows are secure and compliant. Let us help you take control of your data sharing practices!
